A vertical-bar grille was retained, similar to the 1942-48 design, but the lady mascot was replaced by a bust of Hernando DeSoto. Emphasizing them was a grille positioned entirely on the decrease half of the car's "face." A sculpted lady was introduced as a hood mascot. Like any "correct" hood ornament of the time, it glowed when the parking lamps or headlights have been on. A more-extensive restyle for 1942 introduced "Airfoil" hidden headlamps that have been "out of sight, besides at night." Though not an business first (the 1936-37 Cord 810/812 had something related), they had been Detroit's only hidden lamps that 12 months, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon as much as Custom trim earlier than changing it with a barely cheaper all-steel mannequin at midyear. As with all Chrysler makes, the 1947-48 DeSotos had been largely the same as the '46s; serial numbers are the only information to mannequin years. Reflecting Chrysler Corporation's 1954 gross sales nightmare, DeSoto's mannequin-12 months output dropped beneath 77,000 and the make fell again to twelfth place in the trade. Gold costs also climbed again above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $a hundred above the $2800 common sedan. Not surprisingly, the Suburban was the costliest 'forty six DeSoto at $2093, a wholesome $200 above the seven-seat sedan. Model-yr quantity jumped back to 130,000 and DeSoto moved up to eleventh, its finest finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders extended again into the entrance doorways, a wider and heavier-looking grille, and reshuffled medallions and parking lights. Standard wheelbase was four inches longer at 125.5, however boxy, upright styling hid the actual fact. Standard-chassis models misplaced an inch in wheelbase but measured 5.5 inches longer overall than the '40s; they had been decrease and wider, too. Much bolder, fully up-to-date new Exner styling and extra-highly effective engines stood to turn things round for 1955. Firedome (the "d" not capitalized) now performed "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's item, mainly for having one of many trade's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-yr-outdated has confirmed herself as one of many world’s rising pop stars. Finally, gold price appears to grudgingly admit that I'm an intensive journalist (or one who "blogs," as she insists on referring to my career - as if writing on-line has less validity than writing in print). Gold is wealth and prosperity, energy and energy, and those that hold all of the trumps are those that possess gold. The number eight represents prosperity, and each sweet has symbolic significance. There wasn't a lot time for specials in that battle-shortened model 12 months, but DeSoto managed a plush Custom Town Sedan known as "Fifth Avenue" (a name much later resurrected at Chrysler). Model choices held firm for '42, but there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" automobiles, DeSoto constructed 11,600 taxicabs in these years -- its fifth finest-selling model. Though mannequin-year output rose some 11,000 units, DeSoto once more placed 13th. Like other Chrysler makes, it might have done higher had the firm not suffered a crippling strike at the start of 1940 production.

DeSoto was absolutely redesigned for '49, as had been other Chrysler makes that yr. Convertibles have been obtainable in both '55 DeSoto series but noticed minuscule gross sales: just 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe models had been combined into a brand new Powermaster Six collection that nonetheless lagged behind FireDome in gross sales, this time by a margin of 2-1. Both lines included Sportsman hardtops. Following GM's lead in '55, DeSoto introduced three four-door hardtops for '56: a Sportsman in every sequence and a low-priced Firedome Seville. Production was low everywhere in Detroit for '42, and DeSoto was no exception at lower than 25,000 -- fewer than 1000 of some particular person models. Suburban production was also quite satisfactory: 7500 for the interval. Painted deep purple and missing bumpers, it was very sleek however not quite as built-in as Adventurer I, and wasn't critically thought of for manufacturing. Adventurer II followed in '55, a standard-chassis four-seat fastback shaped more by Ghia than Exner. A midseason highlight was the restricted-edition Adventurer hardtop coupe, a supercar awash in gold price now-anodized aluminum trim.

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